Privacy Policy

At Elements Naturals, accessible via elementsnaturals.com, we are fully committed to upholding the privacy, security, and transparency of our customers, visitors, and users. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal data when you interact with our services. We are dedicated to maintaining a high standard of data protection as required under applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Commitment to Privacy and Data Protection

Elements Naturals values your trust and is committed to protecting your personal information. In handling your data, we ensure compliance with relevant legislation, following principles of fairness, transparency, and accountability. We implement best-in-class practices to ensure confidentiality, availability, and integrity of the personal information we process.

2. Scope of This Policy and Role of the Data Controller

This Privacy Policy applies to all data collected through the website elementsnaturals.com and any related services provided by Elements Naturals. For the purposes of the GDPR and related legislation, Elements Naturals acts as the data controller regarding the personal data collected through this website and related communications.

3. Categories of Data We Process

We process various types of data to provide, improve, and personalize our services. The categories include:

– Usage Data: Includes information about how you use our website, such as IP address, browser type, access times, visited pages, referring URLs, and system diagnostics.

– Account Data: Data provided when creating or updating an account, including your full name, address, email address, and telephone number.

– Profile Data: Preferences, shopping behavior, purchase history, product feedback, and interaction frequency with our content.

– Communication Data: Records of your inquiries, customer support history, emails, and contact form submissions.

– Technical Data: Device type, operating system, browser configurations, and diagnostic logs to support site functionality and security.

– Transaction Data: Information relating to purchases, including delivery addresses and payment information processed securely via third-party providers.

– Preference Data: Marketing and communications preferences, consent for promotional materials, surveys, and product category interests.

4. Legal Bases for Processing Personal Data

We process personal data in accordance with the following lawful bases under Article 6 of the GDPR:

– Contractual Necessity: When processing is required to fulfill our contractual obligations to you, such as delivering purchased products and handling payments.

– Legitimate Interest: To enhance our services, ensure security, conduct analytics, and prevent fraud, unless those interests are overridden by your fundamental rights.

– Consent: For the use of cookies, marketing communications, or where otherwise explicitly required, we rely on your voluntary and informed consent.

– Legal Obligation: We may process your data to comply with applicable legal mandates or regulatory requirements.

5. Your Rights Under Data Protection Law

You have several rights concerning your personal data under the GDPR and CCPA:

– Right of Access: You can request a copy of your personal data that we hold.

– Right to Rectification: You may request correction of inaccurate or incomplete information.

– Right to Erasure (“Right to be Forgotten”): You may request that we delete your personal data under certain conditions.

– Right to Restrict Processing: You can request limitations on how we process your data.

– Right to Data Portability: You may request that we transmit your data to another controller in a portable format.

– Right to Object: You may object to our processing of your data if based on legitimate interest or for direct marketing purposes.

– Right to Withdraw Consent: Where consent is the basis for processing, you may withdraw it at any time.

To exercise any of these rights, please contact us at [email protected].

6. Security Measures

We employ industry-standard administrative, technical, and physical safeguards to protect your personal data. These include:

– Data encryption in transit and at rest
– Access control measures and authentication protocols
– Regular backups of critical business systems
– Staff training programs on data protection and privacy awareness
– Routine system audits to identify vulnerabilities and perform mitigations

While we strive to protect your data, no digital transmission or storage system is completely secure; thus, absolute security cannot be guaranteed.

7. International Data Transfers

Elements Naturals operates globally, and your data may be processed outside of your local jurisdiction. When we transfer personal data internationally, we do so in accordance with applicable data protection laws and rely on Standard Contractual Clauses or equivalent legal mechanisms to ensure an adequate level of data protection.

8. Data Retention

We retain personal data only as long as is necessary for the purposes for which it was collected, or as required under applicable law.

Specifically:

– Usage and Technical Data: Retained for up to 26 months for analytical and security purposes.
– Account and Transaction Data: Retained for up to 7 years to comply with tax and accounting obligations.
– Communication and Preference Data: Retained until the underlying request is concluded, or you unsubscribe from communications.
– Profile Data: Retained for 24 months after last activity or account deactivation.

Additional retention may apply if legally required.

9. Cookie Policy

Our website, elementsnaturals.com, uses cookies to enhance user experience. Cookies are small data files placed on your device.

Types of cookies we use:

– Essential Cookies: Necessary for site functionality, enabling navigation and access to secure areas.
– Functional Cookies: Allow the site to remember your preferences such as language and region.
– Analytics Cookies: Collect aggregated data about website usage to improve performance and user experience.
– Performance Cookies: Help us monitor site efficiency and loading speeds to optimize content delivery.

10. Cookie Management and User Control

Visitors to elementsnaturals.com are provided with the ability to manage cookie preferences upon first access and can update these at any time via the website’s cookie consent interface.

Under both GDPR and CCPA, users have the right to:

– Refuse non-essential cookies
– Withdraw consent at any time
– Opt-out of cookie-based analytics and advertising

Additionally, you can adjust your browser settings to disable or delete cookies. Please note that disabling cookies may affect site functionality.

11. Children’s Privacy

Our site and services are not directed to individuals under the age of 13. We do not knowingly collect data from children under 13. If we learn that personal data has been collected from a child under that age without verified parental consent, we will take appropriate steps to delete such information.

Parents or guardians who believe their child has provided us with personal data should contact us directly at [email protected].

12. Policy Updates and Notifications

We may update this Privacy Policy to reflect changes in legal obligations or data processing activities. Material changes will be communicated through our website. We encourage users to review this policy periodically to remain informed of our privacy practices.

13. Contact Us

For any privacy-related inquiries, questions about your personal data, or to exercise your rights under this policy, please contact us at:

Email: [email protected]

This Privacy Policy reflects our commitment to privacy compliance and responsible data handling. We encourage you to reach out with any questions or concerns regarding how your data is collected or used.