While most great ideas come to people in the shower, first time mom, Linda Naerheim, found hers during a tireless quest for the holy grail of baby wipes; one that wouldn’t make her daughter’s bottom as red as Rudolph’s nose.

The former business executive founded Elements Naturals® in 2008, with the mission to provide everyday superheroes (i.e. parents), next-generation product solutions that are safe for babies and the planet.