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USDA Certified Biobased

Elements Naturals® is proud to be the FIRST and ONLY manufacturer of baby wipes that are USDA Certified Biobased.

The USDA BioPreferred label assures the consumer that a product or package contains a verified amount of renewable biological ingredients.

Only by choosing biobased products labeled “USDA Certified Biobased Products” can the consumer be assured that the USDA and the Federal government stand behind the accuracy of the claim that the product contains biological ingredients in the amounts stated on the label. Manufacturers and vendors who have obtained the rights to use the BioPreferred label on a product have submitted to USDA test evidence of the biobased content of the product or package.

USDA has established minimum biobased content standards for many product categories. A product must meet or exceed the minimum biobased content percentage in its given category in order to use the Certified Biobased Product label. Product categories for which biobased content standards have not been established must contain 25% biobased content.

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Elements Naturals® baby wipes are made with Ingeo™ fibers. Ingeo™ is a completely new and innovative material that delivers on performance and environmental concerns. It's an ingenious new material made from plants not oil. The manufacture of Elements Naturals® baby wipes can result in 50% less non-renewable energy and 60% less greenhouse gases over traditional fibers.

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Certified B Corporation

Elements Naturals® is a Certified B Corporation. Certified B Corporations are a new type of corporation which uses the power of business to solve social and environmental problems.

B Corps are unlike traditional businesses because they:

  • Meet comprehensive and transparent social and environmental performance standards
  • Meet higher legal accountability standards
  • Build business constituency for good business

Our vision is simple yet ambitious: to create a new sector of the economy which uses the power of business to solve social and environmental problems. This sector will be comprised of a new type of corporation - the B Corporation - that meets rigorous and independent standards of social and environmental performance, accountability, and transparency.

As a result, individuals will have greater economic opportunity, society will move closer to achieving a positive environmental footprint, more people will be employed in great places to work, and we will have built stronger communities at home and across the world.

Why are B Corps needed in order to achieve these goals?

B Corporations address two critical problems:

  • Current corporate law makes it difficult for businesses to take employee, community, and
    environmental interests into consideration when making decisions; and
  • The lack of transparent standards makes it difficult for all of us to tell the difference between a
    'good company' and just good marketing.

B Corporations' legal structure expands corporate accountability so they are required to make decisions that are good for society, not just their shareholders.B Corporations' performance standards enable consumers to support businesses that align with their values, investors to drive capital to higher impact investments, and governments and multinational corporations to implement sustainable procurement policies. And that's the change we seek.

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1% For The Planet

Elements Naturals ® is a member of 1% for the Planet. 1% for the Planet exists to build and support an alliance of businesses financially committed to creating a healthy planet.

Founded by Yvon Chouinard, founder of Patagonia, and Craig Mathews, owner of Blue Ribbon Flies. Two passionate environmentalists that happened to be running successful businesses. More important, they understood it was good business to protect the natural resources that kept them in business.

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Be the change. Elements Naturals® is a company with an environmental conscience. We believe in, and are on a mission to effect a sea change within the personal care industry. The future is NOT made of harmful chemicals and oil based products. The future is about reducing the amount of toxins in our lives and leaving the planet a better place for our children. We are replacing the "Cradle to Grave" mantra of the past with a sustainable "Cradle to Cradle" ethos for the future.